The challenge My Body Therapeutics encountered was twofold: 1. The business is located in a home practice causing clients to hesitate to ring a strangers' doorbell, enter the property and undress for the session. 2. Getting seen by a large audience and get traction in the local market.
See Visuals advised My Body Therapeutics to create a Video Business card. The Video Business Card (VBC), is a strategic video based on the needs of the client. It is used as a marketing tool that creates insight to the business, builds trust and shows the owner, the business background and their setting. In this VBC Maya, the owner, tells about her history. How her grand father was at the origin of Physical Therapy, continuing to her professional educational level and her services. By showing Maya as a real person, with emotions, the viewer creates a bond, lowering the obstacles and resistance. Trust is essential in business and by showing Maya in the setting the client receives their treatment, clients know exactly what to expect from their service. For the second obstacle, not being found in the local market, the video was used as marketing tool (video is THE most important marketing tool available) on the website. It opens as soon as client get to the main page. SEE Visuals created a social media campaign based on the keywords web users use when searching for services as the one offered by My Body Therapeutics. After several weeks of research an ad campaign was launched. As of today, My Body Therapeutics has increased her revenue by 160% in the first year using this video & campaign, As we can analyze and fine tune the ad campaigns we are confident further growth can be realized.